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235 West 44th Street, New York, NY 10036

Show poster


Ended 4 Sep 2011 after 5 months

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Before Motown and the British Invasion, Florence Greenberg took the male-dominated music industry by storm.

Closed 4 Sep 2011

Before Motown and the British Invasion, Florence Greenberg took the male-dominated music industry by storm, revolutionizing pop music and becoming the most influential and successful female record company president ever.

After discovering one of the greatest girl-groups of all time, The Shirelles, at her daughter’s high school Greenberg packed the girls in her car, drove across the George Washington Bridge to New York City, and embarked on a trailblazing journey from New Jersey housewife to record mogul, creating the independent house of hits that was Scepter Records.

Showcasing non-stop doo-wop, pop and rock 'n' roll classics such as "Dedicated To The One I Love," "Duke Of Earl," "He's So Fine," "I Say A Little Prayer," "It's My Party," "Louie Louie," "Mama Said," "Shout," "Sixteen Candles," "Stop In The Name Of Love," "Twist and Shout" and many more, Baby It's You! is the true story of how Florence Greenberg launched the careers of such groundbreaking musical sensations as The Isley Brothers, B.J. Thomas, The Kingsmen, Chuck Jackson, Burt Bacharach, Hal David, and Dionne Warwick.

Additional Information


Opening night: 26 March 2011

Closing night: 4 September 2011


Baby It's You! is suitable for audiences aged 12 and upwards.

Run time

2 hours and 20 minutes with one 15 minute intermission.

Show times


What You Say

5 reviews, average rating: (3.7 Stars)

Vera: “Great Nostalgia”

I read all the reviews but I went to this show with no expectations, becaus... more

Pleasantly Pleased: “A Walk Down Memory Lane”

Great. Memorable. Fun. We are going back this week to see it again! Som... more

Another Jersey Girl: “Opposing View”

This show has everything you would want in a musical:great songs, gorgeous ... more

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Please note: The term Broadhurst Theater and/or Baby It's You as well as all associated graphics, logos, and/or other tradermarks, tradenames or copyrights are the property of the Broadhurst Theater and/or Baby It's You and are used herein for factual descriptive purposes only. We are in no way associated with or authorized by the Broadhurst Theater and/or Baby It's You and neither that entity nor any of its affiliates have licensed or endorsed us to sell tickets, goods and or services in conjunction with their events.

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