There is no doubt that Next To Normal fared well at this past year's Tony Awards. Now, Variety is reporting that the show was the recipient of a rather different prize, namely the Online Media, Marketing and Advertising Award (OMMA) recognizing its Twitter campaign. Used as a promotional effort to sell tickets to the show, the campaign has generated considerable buzz due to its exceptionally high number of followers for a Broadway show.
Next To Normal currently boasts approximately 800,000. The show's Twitter push, which was orchestrated and managed by online specialist Situation Interactive, out beat campaigns for Coca-Cola, Sprint, HBO and "Star Trek" for the laurel for Excellence in Online Creativity. Publication group MediaPost bestowed the honor.
Next to Normal's campaign centered on a retelling of the show's narrative in tweets. It resulted in the creation of a new song suggested by a number of the show's Twitter followers, which will be performed in a special event next month.
Dubbed "The Best New Musical of the Season" by The New York Times, Los Angeles Times, Washington Post, and Rolling Stone Magazine, NEXT TO NORMAL is an emotional powerhouse of a musical about a family trying to take care of themselves and each other. NEXT TO NORMAL features a Tony-winning score by Tom Kitt (music) and Brian Yorkey (lyrics), book by Mr. Yorkey, and direction by Michael Greif.
Next To Normal is currently running at The Booth Theater on Broadway. For more information and to purchase tickets, visit www.nexttonormal.com
Article reprinted with permission from www.BroadwayWorld.com
